For Operators & Attractions
OCTO is a free, open API standard that your reservation system and channel managers use to connect you to OTAs and resellers. You don't implement it. You benefit from it.
OCTO (Open Connectivity for Tours, Activities & Attractions) is a non-profit trade body that maintains a free, open API standard for the tours and attractions industry. Instead of every booking system, OTA, and channel manager building custom integrations with each other, they all speak the same language: OCTO.
That means when your reservation system supports OCTO and a distributor supports OCTO, connecting the two is fast, reliable, and predictable. No custom build. No months of waiting.
You want to sell on a new OTA or reseller, but getting connected means waiting for your tech partner to build another integration. Weeks turn into months — and revenue waits.
When connections between your systems and distributors break or drift, bookings get lost, availability goes stale, and guests show up to surprises. Every error costs you.
The APIs that power your distribution are decided by technology companies. You live with the consequences — availability sync issues, pricing mismatches, booking failures — but have no input.
You don't need to understand APIs. You just need your tech partners to speak the same language. Here's what changes when they do.
When your reservation system and a distributor both speak OCTO, onboarding takes weeks instead of months. No custom build required. You get selling faster.
A shared standard means consistent data, predictable behaviour, and fewer booking failures across every connection. Your guests get the experience they paid for.
As more platforms adopt OCTO, you gain access to more distribution channels without paying for new integrations. The network grows and you grow with it.
Membership gives you governance rights. Vote on proposals, join working groups, and help shape the spec that powers your connectivity. Your tech partners listen when the standard speaks.
As an Industry Member, you directly support the standard that makes your distribution work — and you get a seat at the table.
Your membership directly funds the work to grow OCTO adoption. More adoption means more connected partners and a stronger network for your business.
Review upcoming spec capabilities through member review before they go public. Know what's changing before it affects your systems.
Stay informed with roadmap highlights, quarterly briefings, and member-only news about the standard's direction.
Vote on proposals, serve on committees, and help set the direction of the standard that powers your connectivity.
Get listed in the public OCTO member directory so distributors, tech partners, and prospects can find and connect with you.
Opt in to have your logo and a short description featured on the OCTO website, increasing visibility to partners across the network.
Industry membership is based on company size. No long-term contracts. Cancel any time.
Not sure yet? Talk to us — we're happy to answer questions.
No. Your reservation system, channel manager, or booking platform handles the OCTO integration. You benefit from the standard through faster channel connections and more reliable distribution — without touching any code.
Your booking system may have its own integrations, but without a standard, each connection is a custom build. That means slower onboarding, more potential for errors, and you're locked into whatever your tech partner supports. When your tech runs on OCTO, you get access to any OCTO-compatible distributor — not just the ones your platform has built custom connections for.
Many major reservation systems and channel managers already support OCTO. Check our member directory to see which technology partners currently implement the standard. If yours isn't listed, joining OCTO is a great way to advocate for adoption.
If your engineering team builds and maintains your own OCTO API integration in-house, you should join as a Technology Member instead. That tier gives you access to implementation support, certification tools, and technical working groups.