For Trade Associations & Industry Bodies
OCTO is a free, open API standard for tours, activities, and attractions. If your organisation represents businesses in this space, OCTO membership gives you a seat at the table where the standard is shaped.
OCTO (Open Connectivity for Tours, Activities & Attractions) is a non-profit trade body that maintains a free, open API standard for the tours and attractions industry. It replaces the fragmented landscape of custom integrations between booking systems, OTAs, and channel managers with a single, shared specification.
For industry organisations, this matters because the connectivity standard directly affects your members — how easily they can distribute their products, how quickly they can onboard to new channels, and how reliable their booking connections are. OCTO membership gives you a voice in how that standard evolves.
Your members face slow integrations, high costs, and unreliable connections between their booking systems and distributors. Each new channel is a custom project — if they can afford it at all.
Without an industry-backed standard, you can't recommend a specific approach to connectivity without appearing to favour one vendor over another. Your members need guidance, but the landscape is proprietary.
Your members expect you to understand the technology landscape that affects their businesses. Connectivity standards are evolving — and you need to be informed before your members ask questions you can't answer.
OCTO gives you the credibility, access, and governance voice to represent your members in the connectivity standard that affects their businesses.
OCTO is non-profit and vendor-neutral. You can recommend it to your members without taking sides or appearing to favour any technology provider.
Membership gives you voting rights and committee access. Shape the standard to serve your members' needs directly — whether they're operators, attractions, or service providers.
Use OCTO's member updates and roadmap highlights to keep your own members informed about what's happening in connectivity. It adds real value to your own membership offering.
Get listed in the OCTO member directory. Signal to your members and the broader industry that you're actively engaged in shaping the connectivity standard — not just observing it.
Connect with organisations from adjacent sectors — sports, live entertainment, theatre — that are exploring the OCTO standard. Help shape how the spec evolves to serve your industry's unique needs.
As an Industry Member, you directly support the standard and gain the access and governance rights to represent your members' interests.
Your membership directly funds OCTO's work to grow adoption. More adoption means better connectivity for the businesses you represent.
Review upcoming spec capabilities before they go public. Understand what's changing so you can prepare your members.
Receive roadmap highlights and quarterly briefings you can share with your own members to keep them informed.
Vote on proposals, serve on committees, and ensure the standard reflects the needs of the businesses you represent.
Get listed in the OCTO member directory. Increase your organisation's visibility across the tours and activities ecosystem.
Opt in to have your organisation featured on the OCTO website, signalling your active role in shaping industry connectivity.
Industry membership is based on organisation size. No long-term contracts. Cancel any time.
Not sure yet? Talk to us — we're happy to answer questions.
No. OCTO is implemented by technology platforms. Your role as an industry body is to champion the standard on behalf of your members, participate in governance, and help drive adoption within your sector. Membership gives you the access and voice to do that.
OCTO is expanding beyond traditional tours and activities. Organisations from sports, live entertainment, theatre, and other ticketed experiences are exploring the standard. Membership gives you influence over how the spec evolves to serve your sector's needs — including data structures and workflows that may differ from the current standard.
OCTO provides quarterly briefings and roadmap updates that you can share with your members. Many industry organisations use these to add value to their own membership offering — keeping their members informed about connectivity trends without having to become technical experts.
All OCTO members have voting rights on proposals and can serve on committees, including the Membership Advisory Board and working groups. As an industry body, your perspective is particularly valuable — you represent the collective voice of businesses that live with the standard's consequences every day.