For DMOs & Tourism Boards
OCTO is a free, open API standard that connects reservation systems, OTAs, and channel managers. When your region's suppliers use OCTO-compatible tech, they get connected to distribution faster — and your destination benefits.
OCTO (Open Connectivity for Tours, Activities & Attractions) is a non-profit trade body that maintains a free, open API standard for the tours and attractions industry. It replaces the patchwork of custom integrations between booking systems and distributors with a single, shared language.
For destinations, this means your suppliers can get connected to global distribution channels faster, more reliably, and without expensive one-off integration projects. The standard is free. The technology platforms in your ecosystem handle the implementation.
Smaller operators and attractions in your region often can't afford or manage the custom integrations needed to get onto major distribution platforms. Their experiences stay invisible to travellers.
Every supplier uses different systems with different connectivity. There's no standard way to ensure your destination's products are bookable across channels — and no easy way to measure it.
You promote the destination and invest in marketing, but the technology decisions that determine whether your suppliers' products actually get distributed are made without you.
OCTO doesn't require you to build anything. It gives you a standard to champion — and a seat at the table where connectivity decisions are made.
A shared standard means even smaller suppliers can get connected to distribution through OCTO-compatible platforms. More bookable products means a richer destination offering for travellers.
Point your suppliers toward OCTO-compatible reservation systems and give them a clear, credible path to broader distribution. No vendor lock-in. No favouritism.
When both sides speak the same API, getting a new supplier connected to a distributor happens in weeks, not months. Your suppliers get selling sooner.
Membership gives you a governance voice. Ensure the standard reflects the needs of destinations and their suppliers — not just technology vendors.
Show your stakeholders and suppliers that you're actively engaged in improving the technology infrastructure that underpins tourism in your region.
As an Industry Member, you directly support the standard that enables connectivity for your destination's suppliers.
Your membership directly funds OCTO's work to grow adoption. More adoption means more of your region's suppliers can connect to distribution.
Review upcoming spec capabilities before they go public. Stay ahead of changes that affect your destination's connectivity.
Stay informed with roadmap highlights and quarterly briefings. Use these to keep your own stakeholders in the loop.
Vote on proposals, serve on committees, and represent your destination's needs in the standard's direction.
Get listed in the OCTO member directory. Increase your destination's visibility to technology partners and distributors.
Opt in to have your organisation featured on the OCTO website, signalling your commitment to open connectivity.
Industry membership is based on organisation size. No long-term contracts. Cancel any time.
Not sure yet? Talk to us — we're happy to answer questions.
No. OCTO is implemented by technology platforms — reservation systems, channel managers, and OTAs. Your role is to champion the standard within your destination's ecosystem and ensure your suppliers use OCTO-compatible technology. Membership gives you the knowledge and governance voice to do that effectively.
If your organisation operates or partners with a booking platform that implements OCTO directly, the Technology Member tier may be more appropriate. If you promote the destination and your technology partners handle the integration, Industry Member is the right fit. Talk to us if you're unsure.
When more technology platforms in the ecosystem adopt OCTO, your local suppliers benefit from faster and cheaper connections to global distribution channels. You can recommend OCTO-compatible reservation systems to your suppliers, giving them a clear path to broader reach without expensive custom integrations.
Absolutely. OCTO isn't just about global distribution. It standardises connectivity between any systems — including local booking platforms and regional resellers. A local operator connecting to a regional aggregator benefits from the same standard as an attraction connecting to a global OTA. The standard works at every scale.