For Agencies & Consultancies
OCTO is a free, open API standard for tours, activities, and attractions. If you advise businesses on distribution, technology, or growth — OCTO is the connectivity standard you should know about.
OCTO (Open Connectivity for Tours, Activities & Attractions) is a non-profit trade body that maintains a free, open API standard for the tours and attractions industry. It replaces the patchwork of custom integrations between booking systems, OTAs, and channel managers with a single, shared specification.
For agencies and consultancies, this means there's finally a credible, vendor-neutral standard you can point your clients toward when they ask about connectivity, distribution technology, or channel expansion.
There's no standard to point to. Each integration between a booking system and a distributor is a custom project with custom costs and timelines. You end up recommending workarounds instead of solutions.
The connectivity landscape shifts constantly. New platforms emerge, APIs change, and distribution strategies evolve. Knowing what to recommend requires inside access that's hard to get.
When an operator asks which booking system to use, or how to get on a new OTA, they expect you to have a view. Without a standard to reference, every answer is "it depends."
OCTO doesn't replace your expertise. It gives you a foundation to build on — and a network that makes your advice more valuable.
OCTO is industry-backed, non-profit, and growing. Recommend OCTO-compatible platforms to your clients and give them a clear path to connectivity — not a bespoke project.
Members get advance notice of spec changes and roadmap updates. Advise your clients before changes go live, not after. Be the one who saw it coming.
Connect with technology partners, operators, DMOs, and other consultancies through the OCTO community. Build relationships that create opportunities for your clients — and your business.
OCTO membership shows prospects and clients that you're plugged into the industry's connectivity standard. You're listed in the member directory, visible to partners across the network.
As an Industry Member, you get access to the knowledge, network, and governance that makes your advice more informed and your practice more credible.
Your membership directly funds OCTO's work to grow adoption. A bigger network means more options and better outcomes for your clients.
Review upcoming spec capabilities before they go public. Know what's coming so you can prepare your clients ahead of time.
Stay informed with roadmap highlights, quarterly briefings, and member-only news. Turn industry intelligence into client value.
Vote on proposals, serve on committees, and represent your clients' needs in the standard's direction.
Get listed in the OCTO member directory. Operators, tech partners, and DMOs looking for advisory support can find you.
Opt in to have your firm featured on the OCTO website, increasing your visibility across the tours and activities ecosystem.
Industry membership is based on company size. No long-term contracts. Cancel any time.
Not sure yet? Talk to us — we're happy to answer questions.
Absolutely. OCTO membership isn't about building integrations — it's about understanding the standard that powers them. As an agency or consultancy, you advise clients on distribution strategy and technology choices. Knowing OCTO means you can recommend compatible platforms, anticipate connectivity changes, and give better advice.
You get early access to spec changes so you can advise clients before things shift. You join a network of technology partners and operators, which means you can make better referrals and introductions. And you can recommend OCTO-compatible platforms to clients as a credible, vendor-neutral standard for connectivity.
Marketing agencies, distribution consultancies, technology advisory firms, and management consultancies that work across the tours, activities, and attractions sector. If connectivity and distribution are part of the conversations you have with clients, OCTO membership is relevant.
If your team builds or maintains OCTO integrations for clients, the Technology Member tier gives you access to implementation support, certification tools, and technical working groups. If you purely advise and don't write code, Industry Member is the right fit.