Welcome to OCTO, Open Connectivity for Attractions, Tours and Activities. Save time, resources, and capital by using the OCTO Specification to create API connections that work with any OCTO compliant trading partner.
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To make connectivity easier and more efficient for the tours, activities, attractions and experiences sector of travel and tourism while improving the customer journey.
OCTO does this by developing and administering technical messaging standards for technology and software serving the industry, and by advancing the adoption of those standards by industry participants.
The OCTO Specification is provided to the industry as open source so as to remove some of the commercial and technical barriers associate with adopting a new standard. Any organization is free to use the specification to create their own APIs at no cost and with no obligation to OCTO.
See our specificationOpen specification simplifies distribution connectivity for booking and ticketing systems, online travel agencies and other resellers in the tours, activities and attractions sector
Read moreThe non-profit industry association has officially released its messaging specification and supporting documentation for the tour, activities, and attractions industry
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OCTO is a year old and growing. Where are we at with connectivity standards in the experiences industry, and where are we going? An update from OCTO’s Executive Director
Read moreNew association seeks to connect the "incredibly fragmented" systems in the travel activities space
Read moreThe new, non-profit industry association aims to make technical connectivity for creators and sellers in the travel experiences sector easier and more efficient
Read moreEvery industry that relies on connectivity, whether physical or digital, requires standards. So why did it take so long for the experiences sector to finally come to terms with the need for them? To travel industry insider, the path will look familiar.
Read more
OCTO is a not for profit member based organization that derives its income from membership dues paid by member busineses. OCTO is not funded by or managed by any one single entity.
OCTO is governed by a Board of Directors who are elected by the membership. The Directors are responsible for ensuring the organization is working in the best interests of all members.
OCTO is committed to providing the industry with complete transparency when it comes to the creation, maintenance, and release of the specification.
OCTO members are organizations who
know that open communication is critical to
the success of the industry. Stay in the know by joining the community.
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